Marketing

1. What are the two questions around the marketing of a film release? 
 The marketing of a film release revolves around two key questions: 'When?' and 'How?'

2. What day of the week are new films released in the UK?

In the UK, new films are released theatrically on Fridays.

3. Who schedules and coordinates forthcoming releases?

The schedule for forthcoming releases is coordinated and published by the Film Distributors Association. A distributor will assess this schedule to identify a Friday release date where there are only a few films scheduled for release

4. What is a ‘light’ week?

 Finding a 'light' week will ensure that there will be both screen space and adequate review column inches in the press allocated to any potential release

5. What three aspects have to be taken into account for a film to have the greatest potential to reach audiences?

In recent years in the UK, these two aspects of release planning have become increasingly difficult, as the release schedule has regularly featured over 10 new releases in a week.

6. Why is this becoming increasingly difficult?
The schedule for forthcoming releases is coordinated

Scheduling a release is the seasonality of the film
Distributor will try to position the film distinctively and avoid a release date occupied by other films with similar traits (story, subject, country of origin) 

7. What are P&A

The costs of theatrical distribution, met by local distributors, are often referred to as 'P&A', or Prints and Advertising.

8. What are the costs of P&A?

P&A are the nuts and bolts of marketing and distributing films into cinemas, the tools used by the distributor to create a public for its film. P&A also represent the bulk of the distributor's investment, after paying the initial fee for rights, and can range from less than £1,000 to over £1 million for the release of a film in the UK.  

9. Who marketed your film?

20th Century Fox