Bullet Boy

1. Who is the director of Bullet Boy?

director Saul Dibb

2. Where was the film first screened in 2004?

The film screened at the end of 2004, the film quickly gathered a reputation as the first film to tackle the difficult subject of contemporary gang and gun crime in Britain’s inner cities.

3. Who handled the release?

The release of Bullet Boy was handled by Verve Pictures.

4. What is their most recent release (look on their website)?

 Breathing

5. What percentage of their releases are from first time feature directors(look on their about us link)

Over 75% of our releases are from first time feature directors

6. Who handled the release of your case study, provide the link to their website, consider how effective their webpage is. 

7. How did Verve manage to broaden the theatrical release?
In order to broaden the theatrical release of the film, Verve applied successfully for funds from the UK Film Council's P and A Fund.

8. How many prints did it have in the UK?
The film was released on 8th April 2005, opening on 75 prints UK wide

9. What did the advertising campaign consist of?
The campaign included advertising in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated.

10. How does this compare to the ad campaign for your case study film
The advertising for Iron lady is very different to bullet boy becasue they were aimed at mainly youths so they advertised on radio stations with a concentration of R 'n' B and Garage, the london underground and newspapers with a black perspective. The Iron lady was aimed at a completely different audience and had a larger budget which allowed them to advertise on television channels and newspapers such as the telegraph.