Marketing: P&A

1. What are the 7 elements of P&A?

1. The quantity and production of release prints and trailers:
2. Press materials, clips reels, images, press previews, screener tapes
3. The design and printing of posters and other promotional artwork
4. Advertising campaign - locations, ad size and frequency
5. Press campaign / contracting a PR agency
6. Arranging visit by talent from the film
7. Other preview screening

2. About how many prints might a specialised film have and how long will the tour be?

Specialised films will often be released with fewer than 10 prints into key independent cinemas, with these prints subsequently 'toured' over a 6-month period to all parts of the UK.

3. How many prints might a commercial mainstream have?

Commercial mainstream films will often open on over 200 prints, simultaneously screening in all major UK towns and cities.

4. How many did your case study film have?

5. Why is a favourable press response a key factor?

Favourable press response is a key factor in developing the profile and desirability of a film. Distributors consider both the quality and breadth of coverage, and this is often inscribed into the nature and scale of a press campaign.

6. What is the standard format for a cinema poster?

 30" x 40" 'quad' format is the standard format and still the cornerstone of theatrical release campaigns. 

7. Why is a poster important?

 poster design is highly effective in 'packaging' the key attributes of a film for potential audiences. Distributors will also consider other poster campaigns, ranging from Underground advertising to billboards.

8. Please insert a copy of your case study film poster and analyse how it features to key attributes.

This is the poster for The Iron lady. The poster is very basic  and only includes a large image of the main character in the film. This main character is a famous hollywood actress who is well known all around the world so many of the people who recognise her will be attracted to the poster and then the film. The poster also has the name of this actress is large size font which is easily visible so will attract many people becasue its famous hollywood actress Meryl Streep. The post also includes other film information such as the production companies, directors, producers ect in a blog of text on the bottom right of the poster. 

9. WHat is the word to express coverage working at the same time.

Advertising in magazines, national and local newspapers works in tandem with press editorial coverage to raise awareness of a release.

10. What is the key aspect for mainstream film?

For mainstream films, scale and high visibility is the key.

11. Why is distribution in the UK seen as riskier than in other countries?

The cost of print advertising in the UK is comparatively high, and is seen as making distribution in the UK a riskier business than in most other countries.

 

12. How are distributors trying to get around this problem?
 In order to extend the reach of advertising and develop more effective communication with audiences at low cost, distributors are looking increasingly to 'viral marketing' - different forms of electronic word-of-mouth via the internet, email and mobile phones.

13. Who was the press agency for your case study?

14. What is another name for the actors or director?

The use of talent - usually the director and/or lead actors - wins significant editorial coverage to support a release.

15. What sort of coverage did the key players in your case study have? Did they appear on
Jonathon Ross, this 

The lead actress didn't appear on any british talk shows however she did appear on the ellen show in america to promote the film. The film also had coverage on BBC television show "Film with cluadia Winkleman".

16. What is the ultimate aim of marketing?
the ultimate aim a marketing is to make people aware of the film and encourage them to go and watch it or buy it on DVD.